AI Visibility
Rank tracking tells you where you stand on Google. AI Visibility tells you whether you exist in the answers — across ChatGPT, Gemini, Claude, Perplexity, Google's AI Overview and AI Mode. RankNibbler asks the questions your customers ask, on a schedule, and records every time your brand is mentioned, every time your site is cited — and who gets recommended when you're not.
Six surfaces, one score
Each check runs your tracked prompts across all six AI surfaces and records, per prompt and per surface: was your brand mentioned in the answer, was your domain cited as a source, and what did the answer actually say. It rolls up into a 0–100 visibility score you can watch trend over time — overall and per surface, so you can see that you're strong in Perplexity but invisible in Google's AI Overviews.
Mentions and citations are different wins
A mention is your brand named in the answer — the recommendation itself. A citation is your page used as a linked source — which also sends real referral traffic. RankNibbler tracks both separately, because they're earned differently: mentions come from being a known answer in your category, citations from having the page an AI wants to quote.
Prompts that reflect reality
You don't have to invent the questions. RankNibbler reads your site and generates a realistic basket: roughly a third branded prompts ("is brand any good", "brand reviews") and the rest category prompts you compete for ("best category in market"). You can add your own, and a discovery loop keeps testing fresh prompts over time — so the set keeps finding new places your brand appears instead of re-asking the same questions forever. For one-off research on any keyword, use AI Prompt Ideas.
Read the answers, not just the score
Every check saves the full answer text per surface. Open any prompt and read exactly what ChatGPT said, which sources it cited, and which competitors were mentioned or cited instead of you — the most concrete to-do list in modern SEO: those are the answers to get into and the sources to earn citations from.
Why track this at all?
Because a growing share of search never reaches the blue links. When the answer engine recommends three brands, being the fourth means being invisible — and you can't improve what you don't measure. This is generative engine optimization (GEO) with a feedback loop: change your content, watch whether the answers change.
How to track your AI visibility
1. Add your site as a project
RankNibbler generates the prompt basket from your site automatically — review it, tweak it, or add your own prompts.
2. Let the checks run
Every prompt runs across the six surfaces on a schedule — weekly on the free tier — recording mentions, citations and the full answers.
3. Read the score and close the gaps
Watch the trend, read the answers where you're absent, and target the competitors' citations you should own.
Frequently asked questions
What is AI visibility?
How often AI search surfaces — assistants like ChatGPT and Google's AI Overviews — mention your brand or cite your site when people ask questions you should be the answer to. It's the AI-era equivalent of rankings.
Which AI platforms does RankNibbler track?
Six surfaces: ChatGPT, Gemini, Claude and Perplexity, plus Google's AI Overview and AI Mode results.
What's the difference between a mention and a citation?
A mention is your brand named in the answer text; a citation is your domain used as a linked source. Both are tracked separately for every prompt and surface — citations also drive referral traffic.
Where do the tracked prompts come from?
RankNibbler reads your site and generates a realistic basket — a mix of branded questions ("is brand any good") and category questions you compete for ("best category in market"). You can add your own, and a discovery loop keeps testing fresh prompts over time.
How is the visibility score calculated?
Each check runs every active prompt across its surfaces and records mentions and citations; the score is the share of those checks where your brand appeared, rolled up to 0–100 per prompt and for the whole project, tracked over time.
Can I see the actual AI answers?
Yes — the full answer text is saved for every check, so you can read exactly what each assistant said, which sources it cited, and which competitors it recommended.
How often does it check?
Weekly on the free tier. Each check covers all six surfaces for every active prompt.
Is AI visibility tracking free?
Yes — it's included with every RankNibbler project on the free tier, with weekly checks.
Find out if AI recommends you
Add your site as a project and the first checks tell you where you stand across all six surfaces.