Check your website’s SEO and track its rankings — free

The most in-depth free on-page SEO check there is — 100+ checks on any URL in seconds. Then create a free account to track your Google rankings and audit your whole site.

Free SEO score in seconds. Create a free account → to track rankings and audit your whole site.

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SEO Audits • Rank Tracking • Website Monitoring

The All-in-One SEO Monitoring Platform for Growing Websites

Track keyword rankings, run automated SEO audits, monitor website uptime, and detect page changes from a single dashboard. RankNibbler continuously watches your website so you can find issues before they hurt your Google rankings.

Site Scans

Crawl and audit your whole site automatically, with full saved history.

Scheduled scans

Re-crawl and audit your sites automatically on a recurring schedule.

Uptime monitoring

Round-the-clock checks with response-time and SSL alerts when a site goes down.

Change Monitor

Watch any page; AI emails you the exact diff the moment something important changes.

Comparisons

Side-by-side SEO audits of your site against competitors, saved to revisit.

Keyword Rankings

Track your Google positions over time by device and location.

Top Pages

See which of your pages rank best across every keyword you track.

Core Web Vitals

Track LCP, INP and CLS for mobile and desktop over time, populated from day one.

Competitors

Track rival domains and how you stack up on the same keywords.

Keyword Gap

Find the high-volume keywords your competitors rank for that you're missing.

Competitor Traffic

See rivals' estimated organic traffic, its £ value, ad spend and keyword momentum over time.

AI Visibility

See where your site shows up across ChatGPT, Gemini, Claude, Perplexity and Google AI.

Backlinks

Audit your backlink profile and track new, lost and toxic links over time.

Organic Visibility

Track your overall share of Google search visibility across every keyword you target.

Content Builder

Write and optimise content with live keyword targeting and on-page scoring as you type.

Keyword Checker

Check your rank, SERP snippet and on-page signals for any keyword.

AI Keyword Overview

Research any keyword across Google and AI answers — volume, difficulty, intent and trends.

AI Prompt Ideas

See the real questions people ask ChatGPT, Gemini and Perplexity about your topics.

TF*IDF Tool

Optimise content against the top-ranking pages for your target term.

Redirect Auditor

Map redirect chains and catch loops, 404s and SEO leaks.

SERP Snippet Generator

Preview and optimise your Google title and meta snippet by pixel width.

Campaign URL Builder

Build clean UTM tracking links for GA4 campaigns in seconds.

Projects & team

Organise sites into projects and invite your team with role-based access.

Full REST API

Every tool as a JSON API for your scripts, dashboards and AI agents.

Create a free account

Free · no credit card · set up in a minute.

Free API · developers & AI agents

On-page SEO your AI agents can actually use.

Every check from the audit, returned as clean JSON. Wire it into CI pipelines, dashboards and scripts — or let ChatGPT and Claude call it live through our MCP server and OpenAPI actions.

  • 100+ on-page checks returned as structured JSON
  • Audit, links, redirect chains, indexability, structured data & whole-site crawls
  • AI-agent ready — MCP server + OpenAPI so ChatGPT & Claude call it directly
  • Free API key — no enterprise contract
Free SEO tools

Purpose-built tools for every SEO job

A full suite of free SEO tools — crawl whole sites, find broken links, compare pages, check Google rankings, generate schema and preview your search snippet.

FAQ

Frequently asked questions

Is RankNibbler free to use?

Yes. The whole suite is free with a free account — site audits, rank tracking, AI visibility, keyword research, backlinks, uptime monitoring and more. A few data-heavy tools have fair daily limits, and you can get in touch to raise them.

What's included with a free account?

Projects that track your site over time (keyword rankings, AI visibility, Core Web Vitals, top pages, competitors and reviews), full-site audits, keyword research across Google and AI, a backlink audit, uptime and change monitoring, focused tools like the SERP snippet generator — and a developer API.

How do I check my website's SEO?

Enter your URL at the top of this page and click Analyse. RankNibbler will fetch your page and run over 100 checks covering meta tags, headings, images, links, structured data, readability, keyword density, tech stack, accessibility, and more. You will receive a score out of 100 with clear recommendations for every issue found.

What does RankNibbler check?

over 100 on-page SEO factors per page — title tags, meta descriptions, heading structure, image alt text, links, structured data, Open Graph tags, canonical URLs, robots directives, readability, tech stack and accessibility — and the site audit crawls your whole site to catch these issues on every page at once.

What is a good SEO score?

A score of 80 or above is considered good and means the page follows most SEO best practices. A score of 50–79 means there are several issues worth fixing. Below 50 indicates significant problems that are likely hurting your search rankings. See the full score breakdown for details on how each check contributes to the total.

Why is my score low even though my site looks fine?

A visually polished website can still have poor on-page SEO. Common hidden issues include missing meta descriptions, duplicate title tags, missing alt text on images, no structured data, and render-blocking scripts. These are invisible to visitors but affect how search engines understand and rank your pages.

Does RankNibbler track keyword rankings?

Yes — add your site as a project and the rank tracker checks your Google positions by country and device, capturing the full top 100 for every keyword so you can see exactly who sits above you and how positions move over time.

Can RankNibbler track my brand in ChatGPT and AI search?

Yes — AI Visibility tracks when ChatGPT, Gemini, Claude, Perplexity and Google's AI answers mention your brand or cite your site, scored over time. The AI keyword tools also show which brands assistants recommend for any keyword.

Can RankNibbler audit my whole site?

Yes — enter your domain and RankNibbler's robust crawler discovers every page and can crawl enterprise-grade sites in minutes, grading each page with the site audit so you can find your weakest URLs fast.

Can RankNibbler check pages behind a login?

Use the HTTP Basic or Storefront Password fields for staging sites and password-protected Shopify stores. For pages behind a full user login, RankNibbler can only analyse publicly accessible pages — it fetches pages the same way a search engine bot would.

Does RankNibbler have an API?

Yes — a free developer API with 20 endpoints, an OpenAPI 3 spec and an MCP server so AI agents can use it as a tool. Integrations with Google Search Console and GA4 are rolling out, with more planned.

Do I need a credit card to sign up?

No. Create a free account with just your email — no card, no trial countdown. If you ever outgrow a free limit, you get in touch and we raise it.

Always-on SEO

Climb the rankings. Automatically.

Track your Google positions, audit your whole site, and catch SEO problems early — all in one free account.

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RankNibbler dashboard — rank tracking and site audits

Go further with RankNibbler

Built for AI agents

A free on-page SEO API and MCP server — so ChatGPT and Claude can run live audits.

Explore the API

Read the docs

Guides for every tool: site audits, rank tracking, Core Web Vitals, redirects and more.

Browse the docs

Free SEO tools

Schema generators, SERP previews, redirect checkers and bulk audits — all free, no sign-up.

See all tools

SEO guides

Learn on-page SEO, AI search and technical SEO from the ground up.

Read the guides
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