Cookie Policy
Last updated: 12 June 2026
What are cookies
Cookies are small text files stored on your device by your web browser. They are used to remember preferences and track website usage.
How we use cookies
RankNibbler uses a small number of strictly-necessary cookies that are required for the website to work and to keep you signed in. With your consent, we also use analytics cookies (Google Analytics and Microsoft Clarity) to understand how the site is used, and advertising/remarketing cookies (Google Ads, the Meta (Facebook) Pixel and Reddit) to measure and deliver our ads. None of the analytics or advertising cookies are set unless you click "Accept" on the cookie consent banner. If you reject cookies or do not interact with the banner, only the strictly-necessary cookies are used.
Strictly necessary cookies
These are always on. They are required for the site to function and to keep you signed in, and do not need your consent.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| rnk_session | RankNibbler | Keeps you signed in to your account. | 30 days | Necessary |
| ARRAffinity | Microsoft Azure | Routes your session to the same server instance for consistency. This is a technical cookie required for the site to function. | Session | Necessary |
| ARRAffinitySameSite | Microsoft Azure | Same as ARRAffinity but with the SameSite attribute for modern browsers. | Session | Necessary |
Analytics cookies
These are set only after you accept cookies on the banner. They help us understand how visitors use the site.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics (GA4) | Distinguishes unique visitors. | 2 years | Analytics |
| _ga_<container-id> | Google Analytics (GA4) | Persists session state. | 2 years | Analytics |
| _clck | Microsoft Clarity | Persists a Clarity user ID and preferences. | 1 year | Analytics |
| _clsk | Microsoft Clarity | Connects multiple page views into one session recording. | 1 day | Analytics |
| CLID | Microsoft Clarity (clarity.ms) | Identifies the first time Clarity saw this user. | 1 year | Analytics |
| MUID | Microsoft | Identifies unique browsers; used for analytics and advertising. | 1 year | Analytics |
Advertising / remarketing cookies
These are set only after you accept cookies on the banner. They let us measure and deliver our advertising.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _gcl_au | Google Ads (Conversion Linker) | Stores ad-click information for conversion measurement. | 90 days | Advertising |
| IDE | Google DoubleClick (doubleclick.net) | Measures ad conversions and shows remarketing ads. | 13 months | Advertising |
| test_cookie | Google DoubleClick | Checks whether the browser supports cookies. | 15 minutes | Advertising |
| _fbp | Meta (Facebook) Pixel | Identifies browsers for ad delivery and conversion measurement. | 90 days | Advertising |
| fr | Meta (facebook.com) | Delivers and measures ads. | 90 days | Advertising |
| _rdt_uuid | Reddit Pixel | Measures ad conversions and builds remarketing audiences. | 90 days | Advertising |
Local storage
| Key | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie preference (granted or denied) so we do not ask again. | Persistent (until cleared) |
Managing cookies
You can manage cookies in several ways:
- Consent banner -- click "Reject" to prevent analytics cookies from being set.
- Browser settings -- most browsers allow you to block or delete cookies. Check your browser's help pages for instructions.
- Clear local storage -- clearing your browser data will reset your consent preference and show the banner again.
Necessary cookies
The ARRAffinity cookies are set by the Azure hosting platform and are required for the website to function correctly. These are session cookies and are deleted when you close your browser. They do not track you or collect personal data.
Changes to this policy
We may update this policy if we add or remove cookies. The "last updated" date at the top will reflect any changes.
Contact
If you have questions about cookies on this site, contact us via the website.