SEO for Real Estate
Real estate is one of the most competitive SEO niches because the value per lead is high. Estate agents who rank well for local property searches get a consistent stream of vendor and buyer leads without paying for portals or ads.
Keyword Strategy
| Keyword Type | Example | Intent |
|---|---|---|
| Location + service | "estate agents in Manchester" | Finding an agent |
| Location + property type | "3 bed houses for sale in Leeds" | Property search |
| Valuation | "free property valuation Manchester" | Seller lead |
| Area guides | "living in Didsbury guide" | Informational/buyer research |
Website Optimisation
- Area pages — create detailed guides for every area you cover
- Property pages — unique descriptions, not copy-paste templates
- RealEstateAgent schema and individual property schema
- Local content — school information, transport links, local amenities
- Valuation landing pages — target "[area] property valuation" keywords
- Mobile optimised — most property searches are on phones
Run a site audit on your estate agency website to find SEO issues across all your pages.
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Last updated: March 2026