SEO for Restaurants
When someone searches "restaurants near me" or "best pizza in [city]", you want your restaurant to appear. Restaurant SEO is primarily local SEO — optimising your online presence so you show up in Google Maps and local search results.
The Three Pillars of Restaurant SEO
1. Google Business Profile
This is your most important asset. Complete every field: accurate name, address, phone, hours (including holiday hours), menu link, photos of food and interior, and your primary category. Post updates regularly with specials and events.
2. Reviews
Quantity, quality, and recency of Google reviews are major local ranking factors. Train staff to ask happy customers for reviews. Respond to every review within 24 hours — including negative ones (professionally).
3. Your Website
- Add Restaurant schema with your menu, hours, address, and cuisine type
- Include your address and phone on every page (footer)
- Create a dedicated page for each location if you have multiple
- Embed a Google Map on your contact page
- Ensure the site is mobile-friendly — most restaurant searches are on phones
- Fast page speed — hungry people will not wait for a slow site
Run a free SEO audit on your restaurant website to check all on-page factors.
Last updated: March 2026