SEO for Dentists
Most new dental patients find their dentist through Google. "Dentist near me", "emergency dentist [city]", and "NHS dentist [area]" are high-intent searches from people actively looking to book an appointment. Ranking for these terms brings a steady stream of new patients without ongoing ad spend.
Local SEO for Dental Practices
- Google Business Profile — complete profile with photos, hours, services, and insurance accepted
- Reviews — encourage patients to leave reviews after appointments
- NAP consistency — exact same Name, Address, Phone everywhere online
- Local directories — listed on NHS Choices, Yell, Dentists.co.uk, and local directories
Website Optimisation
- Separate page for each service (general dentistry, cosmetic, orthodontics, implants)
- Location-specific title tags: "Cosmetic Dentist in Birmingham | Practice Name"
- LocalBusiness/Dentist schema with address, phone, hours
- FAQ schema answering common patient questions
- Before/after photos with descriptive alt text
- Clear calls to action — "Book an Appointment" on every page
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Last updated: March 2026