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How to Create FAQ Schema

FAQ schema (FAQPage) is a type of structured data that marks up a page containing frequently asked questions and answers. When Google detects valid FAQ schema, it can display expandable Q&A dropdowns directly in search results, giving your listing much more visual real estate.

The Benefits

• Your search result takes up more space on the page
• Users can see answers without clicking through
• Higher click-through rates due to increased visibility
• Demonstrates expertise on the topic

FAQ Schema Code Example

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is FAQ schema?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "FAQ schema is structured data markup that enables expandable Q&A in Google search results."
      }
    },
    {
      "@type": "Question",
      "name": "How do I add FAQ schema?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add a JSON-LD script tag to your page head with FAQPage type and your questions and answers."
      }
    }
  ]
}
</script>

Important Rules

• The questions and answers must be visible on the page (not hidden)
• Answers should be factual and helpful, not promotional
• Do not use FAQ schema on forum pages where users write the answers
• Each question must have exactly one answer

Check if your page has structured data with the structured data checker.

Last updated: March 2026