What Is a Landing Page?
A landing page is any page where a visitor first arrives ("lands") on your website. In marketing, the term usually refers to a standalone page designed with a single focused goal — getting the visitor to take a specific action like signing up, buying, or downloading.
SEO Landing Pages vs PPC Landing Pages
| Type | Traffic Source | Goal | SEO Requirements |
|---|---|---|---|
| SEO Landing Page | Organic search | Rank for keywords + convert | Full on-page SEO needed |
| PPC Landing Page | Paid ads | Convert visitors only | Often noindexed, SEO optional |
How to Optimise Landing Pages for SEO
- Title tag — include the target keyword, 30-60 characters
- Meta description — compelling call to action, 120-160 characters
- H1 tag — clear, keyword-rich main heading
- Content — at least 300 words of relevant, useful content
- Structured data — FAQ or Product schema if applicable
- Page speed — fast loading is critical for conversion and ranking
- Canonical URL — prevent duplicate content with variants
Run a free SEO audit on your landing pages to check all these factors and get a score out of 100.
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Last updated: March 2026