What Is a SERP?
SERP stands for Search Engine Results Page — the page that Google (or any search engine) displays after you type in a search query. A modern Google SERP contains much more than the traditional "ten blue links." It can include ads, featured snippets, knowledge panels, AI overviews, image carousels, videos, maps, "People also ask" boxes, and more.
Types of SERP Features
| Feature | What It Is | How to Get It |
|---|---|---|
| Organic results | Standard blue links with title, URL, description | On-page SEO + backlinks |
| Featured snippet | Highlighted answer box at position zero | Direct answers in your content, lists, tables |
| AI Overview | AI-generated summary at top | AI overview optimisation |
| People also ask | Expandable related questions | FAQ content with clear Q&A format |
| Local pack | Map with 3 local business listings | Local SEO + Google Business Profile |
| Rich results | Stars, prices, FAQ dropdowns | Structured data markup |
| Image pack | Row of images within results | Image SEO + descriptive alt text |
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Last updated: March 2026