What Is Bounce Rate?
Bounce rate is the percentage of visitors who land on a page and leave without taking any further action — no clicks, no scrolling past a certain point, no interaction. A "bounce" means the visitor arrived, saw one page, and left.
What Is a Good Bounce Rate?
| Page Type | Typical Bounce Rate |
|---|---|
| Blog posts | 65-90% (normal — people read and leave) |
| Landing pages | 60-80% |
| Service pages | 30-55% |
| E-commerce product pages | 20-45% |
| Homepage | 35-60% |
Does Bounce Rate Affect SEO?
Google has said bounce rate is not a direct ranking factor. However, a high bounce rate often correlates with poor user experience, which Google does measure through signals like Core Web Vitals and engagement metrics.
10 Ways to Reduce Bounce Rate
- Match search intent — if people search "buy running shoes" and land on a blog post, they will bounce
- Improve page speed — slow pages lose visitors before they even see the content
- Write compelling introductions — hook readers in the first sentence
- Use clear headings — scannable heading structure helps readers find what they need
- Add internal links — give visitors related pages to explore
- Improve readability — complex content drives casual readers away
- Optimise for mobile — poor mobile experience is a major bounce cause
- Remove intrusive popups — aggressive popups drive visitors away immediately
- Add multimedia — images, videos, and interactive elements increase engagement
- Ensure content is up to date — outdated information makes visitors lose trust
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Last updated: March 2026