What Is Word Count in SEO?
Word count is the total number of visible words on a page. Pages with very little text (under 300 words) are often considered "thin content" by search engines and may struggle to rank.
Why Content Length Matters
Longer, comprehensive content tends to rank better because it thoroughly answers the searcher's question. However, length alone is not enough — the content must be relevant, well-structured, and useful.
Text-to-HTML Ratio
The text-to-HTML ratio measures what percentage of the page's HTML is visible text versus code. A very low ratio (under 10%) suggests the page is code-heavy with little visible content. A healthy ratio is typically 15-70%.
How RankNibbler Checks This
RankNibbler counts visible words (excluding scripts and styles) and calculates the text-to-HTML ratio. Pages under 300 words are flagged as thin content in the Overview and Content tabs.
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