How to Write SEO-Friendly Content
SEO-friendly content is content that is both valuable to readers and optimised for search engines. The goal is not to trick Google — it is to create the best possible answer to what someone is searching for, structured in a way that search engines can easily understand.
Step 1: Understand Search Intent
Before writing, search your target keyword and look at what Google ranks. If the top results are how-to guides, write a how-to guide. If they are comparison tables, create a comparison. Match the format that Google already rewards.
Step 2: Structure Your Content
- Use one H1 tag containing your primary keyword
- Break content into sections with descriptive H2 and H3 headings
- Put the most important information first (inverted pyramid)
- Use short paragraphs (2-3 sentences each)
- Include bullet points and numbered lists
- Add tables for comparative data
Step 3: Use Keywords Naturally
Include your primary keyword in the title tag, H1, first paragraph, and a few times throughout. Use synonyms and related terms naturally. Check your keyword density — aim for 1-3%.
Step 4: Optimise Readability
Write at a Flesch reading level appropriate for your audience. For general web content, aim for a score of 60+. Use simple words, short sentences, and active voice.
Step 5: Add Supporting Elements
- Optimised images with descriptive alt text
- Internal links to related pages
- External links to authoritative sources
- Structured data (FAQ schema, Article schema)
Step 6: Optimise Meta Tags
Write a compelling meta description and verify all on-page elements with a free RankNibbler audit.
Last updated: March 2026