Why HTTPS Matters
Google confirmed HTTPS as a ranking signal in 2014. Sites without HTTPS are marked "Not Secure" in browsers. All modern websites should use HTTPS.
URL Structure Best Practices
| Check | Recommendation |
|---|---|
| Protocol | Always use HTTPS |
| Length | Under 100 characters |
| Casing | Lowercase only |
| Separators | Hyphens, not underscores |
| Depth | 3-4 levels maximum |
How RankNibbler Checks This
RankNibbler analyses the URL for HTTPS, length, casing, underscores, and depth. Issues appear in the Overview tab.
Check this now. Go to the RankNibbler homepage and enter any URL for a free audit.